The first part of the brand name may indeed sound familiar as it shares the same name as her song R.E.M. from her Sweetener album. REM also stands for rapid eye movement which is a unique phase of sleep that really focuses on dreams and the eyes and Ariana has really managed to achieve that meaning through her beautifully curated line. The first drop from r.e.m. beauty is titled Chapter 1: Ultraviolet with all products being 100% vegan and cruelty-free. Ariana really has created one of the dreamiest collections with high-performing and innovative products for the eyes, face and lips. And not to be biased (as I’m a complete Ari stan) but it’s easy to see how much love, passion and hard work has gone into creating r.e.m. beauty. Products range from £15 – £22 and there really is something for everyone, whether you know a thing or two about makeup or are delving in for the first time.
