African music is gaining global recognition, creating numerous opportunities in the entertainment industry. Afrobeats artists making waves in the US, international media houses signing African talents, and viral TikTok trends featuring African music highlight this global expansion. However, challenges remain in maximizing profits for African artists. Watch as Maurice Kirya and Malawi’s Lawrence Khwisa Lulu delve into strategies for African artists to claim a larger share of the industry’s rewards.
