In a year that tested our patience, emotions, resilience and bank balances, our choices in beauty and skincare products seemed to reflect our collective mood: we needed to be looked after. A month-by-month breakdown of the best selling beauty products of 2020, revealed some interesting shopping trends. Somewhat unsurprisingly, hand sanitiser and luxury handsoap topped our lists in 2020.
But as self-care became less of a social-media buzzword and more of a daily necessity in 2020, there was a noticeable rise in skincare, haircare, and bath-and-body purchases overall. A report by McKinsey saw that while the pandemic did affect how we shop (mostly online) we did invest in our pamper products. It stated that “Zalando, Europe’s largest fashion and lifestyle e-commerce marketplace, reported a boom in pampering and self-care beauty categories.”
