To mark the season 2 premiere of House of the Dragon, Max launched an ambitious marketing campaign that included a 270-foot installation of Vhagar the Dragon coiled around the top of the Empire State Building in New York City.
The dragon is made up of 1,700 total patterns and 600,000 inches of sewn seams, and is affixed to the Empire State Building by more than 153 rigging points. It will remain atop the skyscraper through June 18th. There are a variety of House of the Dragon-related activities inside of the building, including the Iron Throne, the new Game of Thrones: Legends mobile game, a photo booth, and sorbet. Plus, fans can pose for a selfie with Vhagar on the 86th Floor Observatory.
Along with the activation at the Empire State Building, Max also raised physical raised banners promoting season 2 of House of the Dragon at the New York Stock Exchange, Rockefeller Center, Grand Central Terminal, and Citi Field.
Related Video
Read our review of House of the Dragon’s season 2, as well as interview with the show’s cast about why last summer’s blockbuster Oppenheimer had them thinking about destruction on a whole other level.
Vhagar on the Empire State Building, photo by Ethan Barber
Vhagar on the Empire State Building, photo by Ethan Barber
Vhagar on the Empire State Building, photo by Ethan Barber
