Here at Who What Wear UK, we’re all about delivering the latest and greatest shopping edits, as approved by our team. That’s why we’ve created The Joy of Shopping, a shopping column which will see me, Joy Montgomery, discussing the brands, buys, and ideas that are preoccupying my mind this month—think homewares, outerwear, and everything in-between. Is there something you’d like me to cover? Make sure to tweet or Instagram me your requests!
After a (not so brief) hiatus, The Joy of Shopping has finally returned, bringing with it a whole new look to match the new world that we find ourselves in. Hurrah! So it’s goodbye to changing-room selfies and hello to online shopping in all its wide-ranging and innovative glory. The new format will be more flexible, offering a space to voice my shopping-based musings, be it a new brand that has caught my eye, a trend that I’m wearing on repeat, or an online vintage marketplace that I have to tell you about. New and old, high street and high-end, I want this column to be a reflection of the eclecticism that makes up the building blocks of my personal wardrobe and, inevitably, what makes fashion such a unique source of joy for many of us.
