As an editor at Who What Wear, I look at the collections of hundreds, if not thousands, of fashion brands in a year. I get emails and Instagram messages every day introducing me to new brands. However, when it comes to my own wardrobe, I tend to stay loyal to the same fashion brands that I know suit me and my personal style. Below, I’ve listed my top 10 brands, and what they all have in common is that they create beautiful pieces that are of a high quality and have a timeless aesthetic.
As several warehouses and stores shuttered this year due to the global pandemic, the fashion industry has faced huge challenges and strains that pose an inevitable threat to businesses. Within my role as a fashion writer this year, I certainly haven’t wanted to make anyone feel like they have to buy more right now in a time of such heightened worry. But at the same time, after working in the fashion industry for nine years, I have wanted to support the brands that I love and treasure and think are worth investing in. Below, I bring you the 10 brands that take up the most space in my wardrobe and that I feature most regularly in my stories.
