Taylor Swift has broken another record as “The Eras Tour” officially becomes the first ever $2 billion USD tour in history.
According to Variety, Swift’s team confirmed that her sold-out 21-month engagement grossed a total of $2,077,618,725 USD with 10,168,008 attendees. Tickets purchased from official outlets averaged at $204 USD, but those acquired from resellers were priced at an average of $2,952 USD. Her eight nights at Wembley Stadium sold a whopping 753,112 tickets, but the single show with the highest attendance number was her February 16, 2024 performance in Melbourne, Australia with 96,006 tickets sold.
Around this time last year, it was stated by Pollstar that the tour’s 2023 leg was the first ever to gross $1 billion USD after 60 shows in eight months.
