Jaguar has fully cemented its heritage amongst car enthusiasts worldwide and throughout history. With electrification at the forefront of the auto industry, the brand looks to disrupt the world of electric vehicles with the introduction of its new Type 00 model.
Type 00 is a new beginning for Jaguar, without straying far from its core DNA. Sleek lines, bold grills and strong engines have always been the manufacturer’s signature elements. With the Type 00, modern artistry yields a concept car with a distinct presence. The first zero in 00 represents zero tailpipe emissions, while the second zero marks the turning of a new leaf.
The concept car challenges the traditional proportions of electric cars. This is why Jaguar also chose to collaborate with forward-thinking British artists. The vehicle has enlarged proportions and a longitudinal architecture — a long hood and fastback profile — that allow for a comfortable, spacious interior characterized by a wide cabin and floating instrument panels. Materials employed inside Type 00 include brass, travertine stone and woven textiles — providing a multi-sensory experience.
Other technical aspects of the car, like retractable screens, a sound bar, ambient lighting and graphics, powered stowage areas and a Clearsight rearview display, bridge the gap between the physical and digital realms. A clean, body-harmonized glazing matte finish characterizes the exterior of the vehicle, which is defined by uninterrupted lines that flow from the front to the boat-tail rear of the car. This upgraded silhouette was enabled by Jaguar Electrical Architecture (JEA).
Jaguar believes that its products should be a “Copy of Nothing,” which is why there are new symbols of change implemented in the Type 00. The company relied heavily on a vibrant palette — London Blue, an homage to its home base, and Miami Pink, which is inspired by the rustic rose color brass takes on as it ages.
The brand’s new device mark displays a novel typeface and symmetrical format, highlighting a balance of tension. The eye-catching strikethrough motif, as seen on the rear of the vehicle, represents the brand literally “striking through” convention, and this element carries over in the car’s 23-inch alloy wheels as well.
Hand-finished brass is implemented in subtle ways throughout Type 00, reflecting a sculptural look and feel. It’s highlighted in the maker’s mark monogram and the hidden rear-facing camera ingots, which maintain the brand’s signature leaper, paying homage to its rich history. Though the car is Jaguar’s most future-forward to date and is capable of up to 1000 horsepower, technology exists in the background of the design to allow the architecture and artistry to shine through.
“Jaguar is no place for ordinary. When you see a new Jaguar for the first time, it must have a sense of awe, of never having been seen before. Type 00 commands attention, like all the best Jaguars of the past. It has a dramatic presence, channeling a unique spirit of British creativity and originality. It celebrates art and embodies the essence of Exuberant Modernism,” said Constantino Segui Gilabert, Chief Exterior Designer at Jaguar.
Jaguar’s first reimagined production car will be an electric four-door GT, which will be built in the UK and will roll out in late 2025. The team’s engineers are estimating a range of up to 430 miles on a single charge, with up to 200 miles of travel range in 15 minutes when rapid charging. The official range is subject to final testing on the future production model.
Type 00 was revealed through a series of immersive, curated gallery spaces during Miami Art & Design Week, setting the brand’s intention to make an impact in the creative world as it evolves and grows. This dedication will carry over in many exclusive brand stores worldwide, with Jaguar’s first brand new store opening in the heart of Paris’ fashion district. Learn more about Type 00 and Jaguar’s exuberant new era at jaguar.com/copy-nothing.
