Colombian singer Maluma is ready for a new musical era. As a nod to Maluma’s luxurious lifestyle, the song is the first solo single since June. Giving fans a taste of his “+Pretty +Dirty” era, the artist reveals the new single alongside a set of visuals. The song begins as a sultry introduction to set the scene for the action-packed music video.
In a statement from the press release, “This new era is focused on amplifying the signature charm and raw energy of his work, while exploring new sonic and thematic layers that show growth without losing the essence of what made the original 2015 Pretty Boy, Dirty Boy era so captivating.” The song is written by Maluma, Edgar Barrera, Keityn and Cast. The launch of his single is a nod to his OG fans as he celebrated in his hometown of Medellín, Colombia by driving down the street in a double decker bus playing the new single on the speakers.
Outside of music, Maluma recently launched his new athletic-wear brand Remanence. He is often seen at fashion weeks around the world, touting his fashion influence. All his clothes are to be designed entirely in Colombia using renewable energy. Watch the new music video above.
