Prepare Your Wallet: 7 Jewelry Brands Running Deep Discounts for Black Friday

Here’s a nugget of wisdom I’ll drop on you as a fashion editor: Black Friday is hands down one of if not the best time of the year to pick up some timeless jewelry pieces. This upcoming Black Friday, I’m definitely taking advantage of the amazing sales to stock up on a few essentials and investment pieces to take with me into 2025.

If you’ve been eyeing those classic items that never go out of style, now is the moment to grab them at a fraction of the price. Personally, I’m looking at adding a few chic, versatile pieces to my collection—like a pair of classic, gold hoops or something a bit more special, like a diamond tennis bracelet. Think of the kind of pieces you’ll wear for years: simple, elegant, and perfect for layering with other bracelets or wearing solo for a touch of sparkle. That’s not all that’s on sale this year, though. Trendy, vintage-style bracelets and statement earrings are also on the roster.

If you’ve been wanting to invest in diamonds or just add a few timeless staples to your jewelry drawer, Black Friday is the time to do it. With so many amazing deals happening right now, it’s the perfect opportunity to get quality pieces that will last long after the season is over. Scroll, don’t shop, to see all of the best jewelry brands that are dropping their prices later this month, along with the pieces that are already sitting in my cart.

James Allen

James Allen is having its biggest sale ever this year for Black Friday and Cyber Monday—a whopping 40% off sitewide, including on favorites like diamond stud earrings and tennis bracelets. If you’ve been looking to splurge on a forever piece this year, look no further. The sale starts early this year on November 13 and runs through December 1.

Ring Concierge

This beloved Insta-famous brand has made quite the name for itself with its well-priced mini tennis necklace, bracelet, and other fine jewelry, but now with Black Friday and Cyber Monday deals on the horizon, the prices have never looked better. Starting November 22, all products on site will be 30% off, from classic gold hoops to the brand’s personalized diamond initial charms. While you have plenty of time to stock up on the sale (it runs through December 2!), early access for email and text subscribers begins a day early on November 21.

Lili Claspe

If you’re on the hunt for trendy, fashion-forward pieces that are lighter on your wallet, look no further than one of our editor’s favorite brands, Lili Clapse. The brand’s ultra-viral statement earrings and vintage-inspired pieces are on sale now at 25%. Although fine jewelry and archive pieces aren’t part of this year’s discounts, starting November 21, you can receive even more good deals: Lili Claspe is offering 35% off purchases between $250 and $449, as well as 40% off purchases over $450.

Senia New York

For those in the fashion industry, there’s something special about supporting a local, homegrown business. Just in time for Black Friday, Senia New York is offering up to 20% off nearly everything on site when you use the code BF24 between November 27 and December 2.

Jenny Bird

As one of the go-to brands for most WWW editors, Jenny Bird is at the top of my list for the best jewelry on the market, period. The Canadian brand, known for its sculptural shapes and classic, lightweight affordable pieces, hasn’t announced exact details yet, but based on last year’s up-to-60%-off Black Friday sale page, it’s safe to say my cart is already locked, loaded, and ready to go for when the discounts hit.

Mejuri

This beloved Gen Z jewelry brand is back and better than ever. If you’re looking for gold vermeil and other intro-level jewelry at a great price point, this sale isn’t one to skip. While we don’t have the exact details yet, Mejuri’s Black Friday sale from last year rang in at 20% off all purchases above $150.

Keyzar Jewelry

Although this handmade diamond brand focuses on engagement rings, don’t overlook its stunning lab-grown necklaces, earrings, and rings that are perfect for everyday, essential jewelry. If you’re looking to add a timeless piece into your collection, the brand’s Cyber Monday and Black Friday sale kicks off on November 20 and runs through December 8, with tennis bracelets, huggies, and rings coming in at 25% off.