While some prefer to stay off their feet in the days leading up to the marathon, others in town for the race are eager to take in everything. On Sunday, November 3, another 50,000 runners will take on the New York City Marathon and, once again, there’s a stacked calendar of pop-ups, shakeouts and after-parties, along with panels, live podcast tapings and even post-race portraits.
To help you keep track of everything that’s going on, Hypebeast has compiled a list of the most compelling events going down this week ahead of the marathon’s running, with RSVP/more info links where applicable.
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Marathon Expo
Date: 10/31-11/2
Location: 429 11th Ave, 10001
What’s Going On: Runners can head to the Javits Convention Center to pick up their bibs, as well as peruse gear and accessories. As the official sponsor of the expo, New Balance will be front and center but the space will also host other running brands, including adidas, ASICS, Saucony, Ciele and more.
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Marathon Opening Ceremony
Date: 11/1
Location: Central Park at West 63rd St
What’s Going On: Celebrate ahead of the marathon at the race’s finish line. Attendees can nab a grandstand view to watch the Parade of Nations, which features runners from around the world, followed by a fireworks display.
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Miler Running
MILER RUNNING
Date: 10/25-11/19
Location: 47 Chrystie St, 10002
What’s Going On: Made-in-New York running label MILER is selling its wares in a sleek storefront in Chinatown. Visitors can pick up staples like the half tights and shorts, as well as the brand-new Navy Collection. As virtually every other brand wraps up their pop-up post-marathon, locals can stay tuned for group runs and gatherings well into late November.
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Bandit x ASICS
Date: 11/1-11/4
Location: 21 Greene St, 10013
What’s Going On: Bandit and ASICS have joined forces for an immersive pop-up showcasing their Sound Mind Your Business capsule – a play on ASICS’ slogan, Sound Mind Sound Body. Featuring 17 fresh pieces, the collection draws from ASICS’ Japanese heritage while paying homage to the marathoner’s feat of conquering all five boroughs in one continuous trek.
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Brooks
Date: 10/31-11/9
Location: 188 Lafayette St, 10013
What’s Going On: Brooks has erected its roaming Hyperion House, a community hub for all things running. Marathoners can head to the House to join the brand on a shakeout run, sit on a live podcast recording or watch a pre-race panel on racetime tips and tricks.
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Tracksmith
Date: 10/31-11/4
Location: 341 Columbus Ave, 10024
What’s Going On: In addition to the Trackhouse flagship store in Brooklyn, Tracksmith will be operating a pop-up in the Upper West Side, and both will host shakeout and post-race parties. The brand has also returned with another exclusive race day pack: with any purchase, buyers get a reusable tote and a collaborative Ciele cap. To top it off, on race day, the first runner to make it back to the Trackhouse earns a cold beer, a commemorative robe and their name engraved on the Bobbi Gibb trophy.
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Citius Cafe x HOKA
Date: 10/31-11/3
Location: 579 5th Ave, 10017
What’s Going On: Naturally, Citius Mag will be offering expert commentary on the race. The running magazine will be taking over the HOKA flagship store with a weekend of interviews and podcasts recordings, topped off with a live streamed watchalong on race day, where Citius commentators will be livestreaming reactions and analysis.
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Old Man Run Club
Date: 10/31-11/2
Location: 345 Broome St, 10013
What’s Going On: Champions of the Saturday morning long run, stop by Old Man Run Club’s pop-up to shop their merch collection and customize pieces with heat pressing and chain stitching or browse a gallery exhibit produced in partnership with the running magazine Long Distance. On Friday, Olympic marathoner Emily Sisson will be making a special guest appearance.
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On Labs
Date: 10/16-11/4
Location: 350 West Broadway, 10013
What’s Going On: On is giving runners an up-close look at the LightSpray technology that powers its ultralight racing shoe, the CloudBoom Strike LS. LightSpray, in layman’s terms, uses a robotic arm to spray an upper onto a sole. Previously, the sole LightSpray machine was housed at On’s Zurich headquarters but the brand has unveiled its second-ever machine in New York, where runners can witness the manufacturing process in-person. There’s also a stacked schedule of athlete exhibitions, short film screenings and shakeouts.
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adidas Run Coach Hours
Date: 10/31-11/2
Location: 565 5th Ave, 10017
What’s Going On: In need of some last minute tips before hitting pavement? Stop by the adidas flagship store to receive personalized advice (free of charge) from one of its expert running coaches in a 20-minute 1:1 session.
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Nike
Date: 10/31-11/4
Location: 216 Lafayette, 10012
What’s Going On: At Nike’s community hub, Friday evening will see Colin Kaepernick and hurdler Rai Benjamin in conversation for a panel entitled Athlete Mindset: Winning Isn’t Comfortable. Runners can also lock some morning miles on runs led by Nike coaches or sign up to participate in a trial run demoing Nike and Hyperice’s new boots and vests.
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Tracksmith
Citius Mag x Worlds Fair Run Crew
Date: 10/31, 6 PM ET
Location: 579 5th Ave, 10017
What’s Going On: Kicking off from the Citius Cafe at HOKA, Worlds Fair Run Club promises some easy miles through Central Park. Following the run, participants will have the opportunity to share their own New York Marathon stories on Talking to Strangers, a segment on the Citius Mag podcast.
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Fleet Feet with KT Tape’s Molly Seidel
Date: 11/1, 8 AM ET
Location: 42 W 14th St, 10011
What’s Going On: Fleet Feet has organized over two dozen group runs in partnership with New Balance, Brooks, Hoka and more. On Friday morning, runners will be keeping pace with Olympic marathoner Molly Seidel in a two-to-three mile trek in partnership with KT Tape, finished off with breakfast.
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Mental Athletic x Homerun
Date: 11/1, 10 AM ET
Location: 366 Graham Ave, 11211
What’s Going On: Warm up ahead of the race with the subversive editorial project Mental Athletic. They’ll be hosting a shakeout starting at Homerun, a fashion and print store in East Williamsburg.
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Tracksmith
Date: 11/2, 8:30 AM ET
Location: 104 W 71st St, 10023 and
What’s Going On: Early Saturday morning, Tracksmith will have two shakeouts – one from Solid State Coffee in the Upper West Side and one from the Brooklyn Trackhouse. Arrive a half hour early for coffee and bananas before heading on an easy 5k.
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Believe in the Run
Date: 11/1 at 8 AM ET and 11/2 at 7:30 AM ET
Location: 10 Columbus Circle
What’s Going On: Believe in the Run will have back-to-back shakeouts on Friday and Saturday morning. Runners can not only expect to get a light sweat in but will be treated to shoe demos, raffles and a good post-run breakfast.
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Mental Athletic Zine Launch
Date: 11/2
Location: 366 Graham Ave, 11211
What’s Going On: Following their shakeout, Mental Athletic is taking over Brooklyn’s Homerun to debut the latest edition of its popular magazine. This magazine, entitled “Where the World Comes to Run,” and created with support from New Balance, salutes New York City and explores the intersection of sport and culture.
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Bandit x ASICS Post-Race Portraits
Date: 11/3
Location: 21 Greene St, 10013
What’s Going On: The face of agony and the face of victory are often one and the same when it comes to running a marathon — so Bandit and ASICS are offering you a chance at capturing that unique juxtaposition with a custom portrait session. The duo’s “Race Visualization Experience” will host a post-marathon portrait session for runners (and even runners’ pets if you’re so inclined), and even bless you with an ice-cold Celsius to give you a post-26.2 jolt of energy.
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Brooks Running Medal Engraving
Dates: 11/3-11/4
Location: 7th Ave & Central Park South, 10019
What’s Going On: Did it even happen if your medal doesn’t have your exact details? After you finish the marathon, you can head to Brooks’ Hyperion House pop-up to have your name and finish time inscribed on the back for the low price of free.99.You don’t even have to have raced in a pair of Brooks shoes: all are welcome.
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Dirty Bird Run Club x On Block Party
Date: 11/3
Location: 128 Bedford Ave, Suite B, 11249
What’s Going On: One of the New York City Marathon’s most energetic stretches is right before the midway point, where runners trapeze through the raucous Brooklyn streets. Dirty Bird Run Club and On Running are hosting a five-hour block party right in the thick of it all with music, free food, giveaways and more. They put it rather simply: “If you’re not running, you’re cheering with us.”
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Tracksmith Poster Stamping + Chain Stitching
Dates: 10/31-11/4
Location: 341 Columbus Ave, 10024 & 147 Wythe Ave. 11294
What’s Going On: Tracksmith has a whole slate of events planned for the New York City Marathon in both their permanent Brooklyn Trackhouse and their temporary Manhattan pop-up, but two of its most core initiatives are a free poster-stamping program, where runners can have their marathon time stamped on a poster and the “Heirloom Hoodie” patch and chain-stitching program, where purchasers of Tracksmith’s signature sweatshirt can receive a free patch and/or have their name embroidered on their Tracksmith NYC hoodie (the name embroidery initiative is only at the Columbus Ave pop-up, not the Brooklyn store).
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Resident Runners at Friends and Lovers
Date: 11/3
Location: 641 Classon Ave, 11238
What’s Going On: Need a post-race libation? Want to celebrate just for the sake of celebrating? No matter the method, you’re welcome at the Resident Runners marathon afterpart, hosted at Brooklyn’s Friends & Lovers. It’s free, and boasts four hours of live DJ sets.
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HSS Recovery Zone at Marathon Monday
Date: 11/4
Location: West 67th Street & Central Park West, 10023
What’s Going On: Want to get right after the marathon and don’t feel like shelling out the big bucks for a yoga class or a pair of Normatec boots? Just pull up at the HSS Recovery Zone the day after the race. After you make an appointment, you can partake in guided stretching and foam rolling classes, or even sit in — you guessed it — Normatec boots to flush those last toxins out of your tired muscles. And fear not: though the equipment is indeed communal, it’s thoroughly cleaned after each use so you’re not putting your dogs in a ripe pair of boots.
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