“The challenge is that a lot of the songs that I see go viral are not really listenable songs, like we can’t just be chilling at home [and listening to it],” Amapiano artist Makamu says. “You always have to hear that specific part of the song which is kind of dangerous for some songs, however, some people really need viral moments and some don’t.”
Be that as it may, Dataxis however has predicted that Africa’s annual music streaming revenues will grow (from $92.9 million in 2021) to $314.6 million by 2026. Recently, PricewaterhouseCoopers’ (PwC) annual report, Africa’s Entertainment & Media Outlook 2023-2027, highlighted that the music streaming market will continue its march across three of Africa’s biggest markets; South Africa, Kenya and Nigeria. Marketing streaming subscription revenue in South Africa alone is set to rise at 10.5% compound annual growth rate (CAGR) to reach R1.1 billion ($58,494,304) in 2027.
