Audi has been named the Official Premium Automotive Partner of Inter Miami CF, marking the beginning of a multi-year partnership.
This collaboration aligns both brands’ commitment to performance and excellence. Through this alliance, Audi aims to enhance its engagement with Major League Soccer (MLS) fans, especially during a period of growth for soccer in North America. As part of this initiative, Audi has introduced new wallpaper themes for their MMI screens, inspired by Inter Miami CF. The exclusive themes are compatible with select MY 23/24 Audi vehicles, available for download through the myAudi app.
Audi’s support extends beyond just Inter Miami CF. The company has been a significant partner of the MLS since 2015, contributing to youth development and local clubs through initiatives like the “Audi Goals Drive Progress” program, which supports young players and community projects. This partnership with Inter Miami CF further exemplifies Audi’s dedication to the sport, leveraging the club’s increasing prominence and its strong fan base.
The collaboration promises various fan engagements, including Audi Test Drive experiences and interactive content during games, aiming to bring the excitement of the club both on and off the field. This partnership highlights Audi’s strategic approach to connecting with a growing and diverse customer segment while promoting the sport’s development in the United States.
