The latest RADAR entrants are Nigerian rapper Shallipopi, eSwatini act Manana and Ugandan artist Joshua Baraka. They join the ranks of distinguished alumni such as Ayra Starr, Black Sherif, Victony, Elaine, Tems and Focalistic.
“This cohort represents some of the continent’s most promising artists,” Spotify’s head of music for sub-Saharan Africa, Phiona Okumu, said. “As African artists continue to rise globally, Spotify is excited to continue playing its part in the rise and discovery of local artists, showcasing their diverse talents to the world.”
Shallipopi, hailing from Benin City, gained popularity through viral freestyles. Since then, tracks like ‘Obapluto’ and ‘Cast’ have cemented his presence within Nigeria’s mainstream. His debut album Shakespopi, has amassed more than 13 million streams since its release in April.
Joshua Baraka first tasted mainstream notice with his soulful 2020 debut ‘Tomorrow’. He is also behind ‘Dalilah’, and the widely popular ‘Nana’, whose remix features African superstars Joeboy, King Promise and Bien.
Manana is recognised for his jazzy R&B style and exceptional writing, which have already earned him collaborations with artists like Burna Boy, Jon Vinyl, Sauti Sol and US R&B star Usher.
Commenting about his RADAR selection, Shallipopi said: “It feels great. It’s an opportunity for more people to meet me at the front. This is just the beginning. I’m enjoying it. The big lesson is not to give up. Just do what you’re doing and listen to the people close to you … I’m excited about everything because this is my dream.”
“To see that the work we’re putting in is appreciated is reassuring and encouraging,” Manana said. “Every year I start with [growth] being my goal. I’m not sure what that looks like exactly, but I know consistent growth has no limit.”
“I feel like a part of something bigger than myself,” Joshua Baraka said. “It’s a step in the right direction to [fulfilling my] vision, which is to shine light on Uganda and East Africa in general.”
Spotify boasts 615 million monthly active users and a catalogue offering over 100 million songs. The service available in more than 180 markets worldwide.
