Luxury fashion brand Coach expands into the hospitality industry with the launch of The Restaurant & Coffee Shop at Grand Indonesia Mall in Jakarta. This marks a significant milestone in Coach’s pursuit of “Expressive Luxury” as the brand seeks to forge deeper connections with consumers through experiential offerings.
According to Creative Director Stuart Vevers, the establishment of The Coach Restaurant signifies a transformative endeavor, epitomizing the brand’s commitment to redefining its heritage and exploring the diverse possibilities of a fashion house. Drawing inspiration from the vibrant essence of New York City, The Restaurant & Coffee Shop channels the city’s iconic visual motifs, with the restaurant embodying a classic New York steakhouse while the coffee shop infuses a playful twist into the ambiance of a traditional New York corner store.
Image Credit: Coach
