When “Munch,” an unbothered slice of New York drill by rapper Ice Spice, exploded on social media and into the pop culture lexicon in late summer 2022, few listeners had heard of the talent behind it. But over the next year, the Bronx MC with the trademark ginger Annie ’fro (which she sometimes also wears in a buss down) leveled up — and raised her profile — with each single she released, all powered by her quippy, unfussy lyrics and the Jersey club-inflected beats of her longtime collaborator, RIOTUSA.
Her early singles, even if they missed the Billboard Hot 100, still resonated culturally, laying the groundwork for commercial wins. In February 2023, Ice earned her first solo Hot 100 entry with “In Ha Mood,” which has collected over 166 million official U.S. on-demand streams, according to Luminate. By the close of 2023, she had scored four Hot 100 top 10s, an achievement that tied Nicki Minaj (2012) and Cardi B (2018) for the most by a female rapper in a calendar year.
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Ice has earned over 1.7 billion official U.S. on-demand streams. Her Like…? EP, which yielded the Hot 100 No. 4 hit “Princess Diana” with Minaj, peaked at No. 15 on the Billboard 200. In 2023, Ice also collected two top 10s on the Radio Songs chart — “Barbie World” (with Minaj and AQUA, No. 5) and “Boy’s a liar, Pt. 2” (with PinkPantheress, No. 8) — as well as her highest-peaking Hot 100 entry yet, for her appearance on Taylor Swift’s “Karma” remix (No. 2). With that momentum, she scored four Grammy nominations (including best new artist), an opening slot on Doja Cat’s Scarlet tour and prominent billing at Coachella this spring.
Now Ice — who was recently all over social media after accompanying Swift to the Super Bowl — is focused on prepping her forthcoming debut studio album, Y2K. “I think this is some of my best work,” she says, hinting that “it’s not going to be too long — it’s going to be sweet and to the point.” In the meantime, Billboard’s 2024 Women in Music Hitmaker honoree can’t stop putting out smashes: Her latest single, the new jazz-tinged “Think U the Sh-t (Fart),” has already garnered 11.8 million official U.S. on-demand streams in less than a month.
What defines a hit for you?
There’s so many different types of hits. But my favorite is the one that’s just, like, culturally important. Fans know the lyrics and care about it. They just love the song. Growing up, so many songs that I thought were hits and statistically weren’t really, like numberswise, if you care about that. But in my heart, it’s a hit and I know all the lyrics.
You scored four Billboard Hot 100 top 10s in 2023. Which is your favorite?
“Princess Diana” with Nicki [Minaj] because I felt like “Princess Diana” was already my best song on [Like…?], but then it didn’t chart or anything until Nicki got on it. I was just so happy to have both of those worlds where I felt like it was culturally a great song, but also it charted. And then I had my dream collab fulfilled at the same time.
Did Nicki or Taylor give you any songwriting advice?
When I was in the studio with Taylor, like, I’ll never forget that. She told me, “No matter what, just keep making music and everything’s going to be fine.”
As you craft your debut album, what are you listening for?
First, a really hard beat. If the beat doesn’t instantly move me — like if I don’t physically feel the beat of the speakers — then I’m just going to keep moving on to the next one. But as soon as I know, I know I have that beat. It’s up from there.
Some past winners of this award include Charli XCX and Dolly Parton. Who are some of your favorite hit-makers of all time?
Well, first, shout out to them; they’re iconic, each in their own way. I would say Lana Del Rey — I’m obsessed with her, and I feel like all of her songs are hits, even the ones that aren’t as big as the others. Rihanna, too. I have both [her and Del Rey’s] vinyls. Taylor Swift. Of course, Nicki Minaj. Drake. The list is long!
Is there a hit of yours that you were surprised people latched on to — or one you thought would be bigger?
I thought that “Actin a Smoochie” would be a bigger song. Every time I hear it, I’m just gagged that it’s not bigger. [But] “Boy’s a liar, Pt. 2,” I never thought that song would be as big as it is. I knew it would be a big moment, but I didn’t think it would be triple-platinum.
For what it’s worth, when I was in college, the streets was definitely running up “Smoochie.”
Oh, see! Thank you! That’s what I care about.
This story originally appeared in the March 2, 2024, issue of Billboard.
