London-based Jamaican/French artist Hendrix Harris has just announced his new album, Awakening. The LP is expected to drop this coming May. Alongside the news, he has shared a new song called “Incentive”.
A soulful alt-R&B song, “Incentive” borrows influences from funk, hip hop and pop.
In Harris’ own words: “This is the first single from my new LP and it is a deep dive into its sonic universe of warm heavy bass driven beats, ethereal textures and intoxicating melodies. I wanted to give an honest state of play, capturing the essence of being an up-and-coming artist in the 21st century. Through lines like ‘I’m on a boat sailing through a sea of acid, lacking in traction’, I express the burden of loneliness in a toxic industry, and the uncertainties that come with making hard decisions.“
I have known this multi-hyphenate artist for six years now. In that period, Hendrix has continued to perfect his songcraft, releasing some great songs in the process. I’m sure the upcoming album will be worth the wait.
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