How Bocan Couture Became The Go-To Brand For Luxury Sleepwear

In the world of luxury sleepwear where most styles can only be described as conservative or, frankly, a tad dull, one brand stands out. Bocan Couture, the Turkey-born, London-based brand established in 2013, has made a name for itself thanks to its timeless yet style-centric designs delivered in natural fabrics of the highest quality.

With a rich family legacy in the textile trade and a sole mission to create luxurious couture nightwear and loungewear that empower women, Bocan Couture is founded and led by the Bocan power trio that are Ayşe Bocan and her two daughters, Ecem and Melike Bocan. Focusing on making a positive impact through taking sustainable steps in production and working with a network of local producers and generational silk artisans, the Bocan women are here to show that luxury sleepwear goes much deeper than just style and indulgence.

Defining Bocan Couture as “truly our passion,” cofounder Ecem and Melike say their vision is to redefine nighttime elegance by going beyond mere functionality in sleepwear. “For us, it’s about infusing each piece with confidence, comfort, and refined beauty. We believe that every woman deserves to feel empowered and embraced in their sleepwear.”

As a woman-founded and led brand, it comes as no surprise that Bocan Couture knows how to support and empower women by providing them with designs that inspire confidence and self-expression.

Bocan Couture’s collections exudes an allure and sophistication that is undeniably femininity-inspired. With signature designs including delicate lace panels, spaghetti straps, form-flattering drapes and matching robes and gowns, the brand’s regal pieces are loved by fashion insiders who promptly made sleepwear as outerwear a thing. The brand’s latest range Lunar Elegance — a departure from Bocan Couture’s previous collections featuring rich colors and elaborate designs in favor of more demure and clean-lined silhouettes — are the perfect loungewear of choice for a chic yet relaxed January.

“This commitment [of female empowerment] isn’t just in words; it extends to our amazing all-women team, creating an environment where every woman can thrive both personally and professionally,” says Ecem. “We feel privileged to contribute to a community where women support each other, celebrating their inherent capabilities and fostering growth opportunities. Our dedication to empowering women goes beyond fashion; it’s about creating a strong chain of support and strength, allowing each woman to blossom like a flower in the right conditions.”

2023 sees Bocan Couture’s first flagship store opening in London’s prestigious Marylebone area, adding a touch of Britain’s royal tradition and cosmopolitan flare to the brand’s unique aesthetics infused with Turkish heritage. Ecem and Melike confirm that the move forms part of the brand’s much-anticipated global expansion plan.

“The establishment of our flagship store in the vibrant Marylebone district of London is a significant milestone for the brand. This move has been anticipated even before the pandemic,” the cofounders tell me, and further elaborate that the flagship store serves as a storytelling hub: “[It] provides enchanting shopping experiences and allows customers to intimately engage with the brand’s collections. It weaves together our inspiration from royal patterns into a tangible brand narrative, inviting customers to connect with Bocan’s artistry and craftsmanship on a profound level.”

Customers will be able to immerse themselves in the world of Bocan’s luxurious sleepwear, and experience in-person the unparalleled design and quality of the brand’s garments knowing the Bocan team has taken every step within their power to drive a sustainable and ethical business practice in delivering these pieces.

“Sustainability is at the core of our ethos. From choosing organic and plant-based fabrics and to offering a made-to-measure service to limit overproduction, we actively work to reduce waste and embrace a circular fashion model,” says Ecem. “Looking ahead, our commitment extends to continuously elevating rare and sustainable fabrics like CUPRO, highlighting its uniqueness and sustainability, as it takes center stage in our upcoming collections. This proactive approach solidifies our mission to establish and uphold elevated sustainability standards in the realm of luxurious sleepwear.”

“We are proud to prioritize a sustainable supply chain that supports the local community and minimizes our environmental impact. By working closely with local producers, we ensure that our customers can feel good about their purchase, knowing they are making a positive difference,” adds Melike.

As the main driving forces and strategic brains behind the brand, both Ecem and Melike say they eagerly anticipate a transformative future for Bocan Couture, ready to redefine luxury sleepwear with innovation. When asked about their next step, the sisters don’t miss a beat. “Our vision for global expansion involves strategically establishing flagship stores in key capitals, not only to broaden the brand’s audience but also to contribute to employment opportunities and preserve the enduring heritage of Bocan. Beyond fashion, our unwavering commitment to empowering women remains a cornerstone of the mission.”

For more information and Bocan Couture’s collections of luxury sleepwear, visit www.bocancouture.com.