It’s hard to miss the increasing popularity of non-alcoholic drinks, and the growing number of people choosing an alcohol-free lifestyle.
According to Gallup, the percentage of Americans who consume alcohol has remained steady over the past two decades.
Except in one group: For younger adults between ages 18 and 34, it’s dropped by 10%. So what’s driving the shift?
Today, On Point: Who’s living the zero-proof life, and why.
Guests
Emily Nicholls, sociologist at the University of York.
Elva Ramirez, journalist and media consultant. Author of “Zero Proof: 90 Non-Alcoholic Recipes for Mindful Drinking.“
Also Featured
Syd Robinson, co-founder of That Reality Bar.
Arielle Ashford, co-founder of Unity Recovery and co-owner of The Volstead, a vegan restaurant and zero-proof bar in Philadelphia.
This program aired on January 12, 2024.
