Nicolas Bijan has added another notch to his sartorial belt.
The fashion entrepreneur, whose father Bijan Pakzad founded the “world’s most expensive menswear store in Beverly Hills” just launched an exclusive new club for his label NB44. Established in 2022, NB44 offers menswear that is less buttoned-up and formal than the garb on offer at Bijan in Beverley Hills. Similarly, the new invitation-only service (also named NB44) aims to attract to a younger demographic.
The NB44 service was soft-launched at the beginning of 2023 with only 44 members. (Bijan’s father was born on April 4, 1940, hence the “44” featured in the brand name and membership cap.) Business is rapidly expanding, though. Bijan told CPP Luxury that some 3,000 people have expressed interest in joining.
“This is something that has always been in the forefront of my mind,” Bijan said. “How do we innovate and how do we offer our beautiful products, our service, and experience to the next generation?”
Inside the NB44 Design Studio
NB44
The annual $12,000 membership fee does not go toward clothing purchases but ensures those in the club get exclusive access to up to four seasonal ready-to-wear collections a year. Members will receive three Italian-made outfits from each. The head-to-toe ensembles will be created with each member’s personal preferences in mind and arrive together in a trunk. And if something doesn’t suit, returns can be arranged.
“Maybe instead of something in brown they want it in red or navy blue,” adds Bijan. “They have no obligation to buy any of the pieces.”
Pasha Goodarzi, a Mexican equestrian show jumper and NB44 brand ambassador
NB44
To apply for membership, you can simply go to the NB44 website and fill out a questionnaire that includes basic questions regarding clothing preferences. Bijan says when the NB44 team feels it can serve more members, it will reach out and invite them to join. A program of global events and experiences will also become accessible to members as the business grows.
To further appeal to younger customers, Bijan has named up-and-coming athletes like freshman basketball star Pasha Goodarzi and equestrian show jumper Carlos Hank Guerreiro as brand ambassadors.
“We are just starting to market our abilities now that we feel we can deliver,” adds Bijan. “We feel there is a void in this market and people are interested in learning more about what they can get.”
Authors
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Demetrius Simms
