Yahoo Finance Video
How movie theaters are having to adapt to changing times
Following the success of Taylor Swift’s Eras Tour concert film, movie theaters are looking to repeat those box office figures through Beyonce’s upcoming Renaissance concert film. Movie theaters are having a tough time getting movie fans into seats while competing with streaming content, especially after disappointing Thanksgiving weekend sales. Box Office Pro Chief Analyst Shawn Robbins joins Yahoo Finance to discuss the ways movie theaters are learning to pivot and lean into certain strategies, such as creating events and experiences through these concert films, to assuage changing consumer wants. “Eventizing things like that is partly attributable to the memberships, to the rewards programs, to being able to pay $25 a month and having access to go see at least one or two movies a week,” Robbins says. “It’s things like that the industry is really starting to embrace and I think is going to be a big part of their future…” Click here to watch the full interview on the Yahoo Finance YouTube page or you can watch this full episode of Yahoo Finance Live here.
