Dec. 1, 2023 12:42 pm ET
HONG KONG—For one night only, this city’s famed promenade along the waterfront was converted into a sandy shoreline.
Louis Vuitton, the Parisian luxury powerhouse, staged a glitzy fashion show in Hong Kong Thursday evening, with a front row studded with Chinese celebrities, music by the brand’s menswear creative director Pharrell Williams and models marching along the fabricated seaboard in sailor uniforms and surfer wetsuits. The blowout affair—Louis Vuitton’s first show in Hong Kong—asserted LVMH’s commitment to courting Chinese shoppers and projecting confidence in what is one of the world’s largest markets for luxury goods.
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