High street hero COS has been the matriarch of the minimalist staple ever since its conception in 2007, consistently championing the ‘less is more’ mantra through its clean-lined, stylish designs. Well, it looks as though the rest of the industry has finally caught up, and simplicity is now at the forefront of 2020 fashion, with the emphasis being placed on longevity over passing trends. Yep, COS did it first, and if there was ever a time to re-acquaint yourself with the brand, now is definitely it.
