Creative Artists Agency has signed an agreement to move its rapidly growing Nashville office to a new luxury development downtown in late 2025, the company announced Monday.
CAA‘s Music City headquarters is home to more than 130 employees across music, digital media, sports, brand consulting, property sales and CAA ICON, which is a strategic management consulting firm that oversees the development, design, and construction of major stadiums worldwide. CAA ICON was behind Nashville SC’s Geodis Park — which opened in 2022 as the largest soccer-specific stadium in the country — and is advising the Tennessee Titans on its new stadium.
“Guided by our colleagues in Music, CAA opened our first office in Nashville in 1991, immediately making an impact on Music City that continues today,” said Howard Nuchow, co-head of CAA Sports. “With more than 3,400 employees across 25 countries, CAA’s track record of success and growth in the representation of entertainment and sports talent and brands has solidified our leadership position around the world. The move to Nashville Yards demonstrates our commitment to Nashville and the Southeast, while providing our employees, clients, and guests an inspiring environment that captures the spirit of Nashville, one of the most significant sports and entertainment destinations in the world.”
CAA Sports represents more than 3,000 athletes across baseball, football, hockey, basketball and soccer, as well as on-air broadcasters and coaches. It also advises on media rights, property sales and sponsorships, brand consulting, venue development and more. According to the announcement, the group has more than $14 billion in current active contract value under management plus nearly $4 billion more in client marketing revenues and has negotiated more than $80 billion in media rights deals.
Meanwhile, the agency’s music division booked some of country’s biggest tours, including Tim McGraw, Keith Urban, Shania Twain, Willie Nelson, Zac Brown Band, The Chicks and Carrie Underwood and has signed headliners including Cody Johnson, Kelsea Ballerini, Dan + Shay, Carly Pearce and Sam Hunt.
The CAA office will move to Nashville Yards, a mixed-use district that’s being developed by Southwest Value Partners and AEG. The 19-acre project will also be home to Amazon Nashville, a 4,500 capacity concert venue, Grand Hyatt Nashville and the newly-renovated Union Station Nashville Yards, as well as retail spaces, restaurants and more than seven acres of open-air plazas, courtyards and green spaces.
CAA will have nearly 75,000 square feet across two floors and exterior crown signage as the anchor tenant, with indoor-outdoor workspaces, private terraces and listening lounges, among other amenities.
“CAA is a powerful brand in the global entertainment industry and their expanded presence at Nashville Yards furthers Nashville’s already significant place in the constantly evolving sports and entertainment world that touches our lives every day.” said Cary Mack, managing partner of Southwest Value Partners. “As the anchor tenant in our creative office building, they bring a special cache, unique character and highly creative presence to our esteemed mix of Nashville Yards’ tenants, while delivering an unmatched working environment for their team and the world-class artists, athletes and brands they represent.”
