Today (September 6) that’s all changed.
has recently started making its own functional AI music for its ‘Zen by Deezer’ app.
As part of the artist-centric model, Deezer also intends to apply what it calls a “stricter provider policy” that includes steps “to limit non-artist noise content”. In other words, Deezer will limit the upload of certain music that’s deemed to be not of a high enough quality threshold.
Deezer notes that “size of the catalog available on digital platforms has exploded in recent years” and says that its own catalog grew from 90 million to over 200 million pieces of content in the past two years alone.
Indeed, amidst a rise in generative AI tools and a growing digital music distribution landscape, more recorded audio is being made and released than at any point in human history.
This vast supply of content, some of which is literally just white noise, has sparked annoyance amongst record business leaders like Universal Music Group Chairman and CEO, set out back in June to “weed out illegal and fraudulent content” on its platform.
“This is the most ambitious change to the economic model since the creation of music streaming and a change that will support the creation of high-quality content in the years to come.”
Jeronimo Folgueira, Deezer
Jeronimo Folgueira, CEO of Deezer said: “This is the most ambitious change to the economic model since the creation of music streaming and a change that will support the creation of high-quality content in the years to come.
“At Deezer we always put music first, providing a high-quality experience for fans and championing fairness in the industry. We are now embracing a necessary change, to better reflect the value of each piece of content and eliminate all wrong incentives, to protect and support artists.
“There is no other industry where all content is valued the same, and it should be obvious to everyone that the sound of rain or a washing machine is not as valuable as a song from your favorite artist streamed in HiFi.”
“The goal of the artist centric model is to mitigate dynamics that risk drowning music in a sea of noise and to ensure we are better supporting and rewarding artists at all stages of their careers whether they have 1000 fans or 100 thousand or 100 million.”
Olivier Nusse, CEO of Universal Music France, said: “After extensive engagement with Deezer throughout 2023, we are very proud to be pioneers in France in the highly anticipated roll out of their version of the Artist Centric model.
“This comprehensive initiative will much more effectively value fan engagement and active streaming of music created by artists.”Music Business Worldwide
