This article on hotels and fashion is part of our Vogue Business Membership package. To enjoy unlimited access to Member-only reporting and insights, our NFT Tracker, Beauty Trend Tracker and TikTok Trend Tracker, weekly Technology, Beauty and Sustainability Edits and exclusive event invitations, sign up for Membership here.
When CEO and creative director Marie-Louise Sciò joined Pellicano Hotels Group in 2005, hotels were siloed places. “There wasn’t fashion, there wasn’t music,” she says. “It was quite an isolated world. If you went into a hotel gift shop 20 years ago, they always sold the same things.”
