Chelsea Football Club and England forward, Raheem Sterling, has teamed up with award-winning music video director, Carly Cussen, to launch a new production agency: Playmaker Films.
Sterling has continued to establish himself outside of the world of football in recent years through the launch of several initiatives under his foundation that challenge social change and racial equality. The Chelsea winger has also given opportunities to students with university scholarships while launching his very own fashion line.
Now, Sterling’s latest venture will see his company specialize in producing branded content, advertising, and music videos, with an “entertainment first” approach that takes inspiration from Sterling and Cussen’s previously-presented collaborative work.
As per VERSUS, Sterling commented on the inspiration behind the launch, saying: “Part of the day job involves a lot of time on sets at video shoots for brands. Over time I was more and more interested in what was going on behind the camera. I’d worked with Carly on several projects, for brands like Gillette and Samsung, and I started to ask her questions about different aspects of the process. When it came to starting my own production company, she was the obvious choice.
“We’ve got some great projects lined up, with some amazing brands and talent, including Clarks’ “Back To School” campaign which was a lot of fun to create and shoot. I can’t wait for the world to see what we’ve got up our sleeves.”
In other news, check out the new Manchester United third kit.
