Apple Music is launching the new series Lost & Found to spotlight country songwriters and a handful of never-before-released songs. The series features six demos (the “Lost” part) in addition to versions of these songs recorded by established and rising country artists (the “Found” part).
“Need a Favor” and “Son of a Sinner” hitmaker Jelly Roll is the first artist taking part in the program with his version of “Dragging These Roots,” a song written by songwriters Ben Hayslip, Josh Thompson and Jesse Frasure that Apple Music’s team first heard in 2019.
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“When Apple Music shared the concept with me, I immediately called Frasure on FaceTime from their listening room to let him know I was definitely cutting the song,” Jelly Roll told Apple Music. “I’m so grateful to Apple Music for shining a light on all these creators and their great artistry.”
“I was so excited to hear this lost song got found by Jelly Roll,” Frasure told Apple Music. “It’s one of my favorites that I’ve co-written, and I was hoping it would eventually get to see the light of day. Having one of my favorite artists and friends, Jelly Roll, be the one to cut it was icing on the cake. We had a great time going into the studio on this one, he’s a truly soulful singer behind the scenes, and he put so much heart into it. I can’t wait!”
Additionally, Apple Music is launching Lost & Found Radio, a monthly companion radio show hosted by singer/songwriter Lori McKenna, who is known for penning hits including Tim McGraw’s “Humble and Kind” and Little Big Town’s “Girl Crush,” and who just released her latest album, 1988. Each of the six Lost & Found Radio episodes will include in-depth background on each song and deep dives into the creative process with each song’s original songwriter(s), studio musicians, producers and the artists recording the songs.
The Lost & Found program will be highlighted Tuesday (July 25) with a live radio episode, beginning at 2 p.m. CT, co-hosted by Apple Music Country host Kelleigh Bannen and featuring songwriters whose works are being featured as part of Lost & Found. A Lost & Found Live Broadcast Special will air Tuesday (July 25) at noon CT.
Lost & Found will also have its own dedicated space on Apple Music where listeners can find playlists for the lost demos, the newfound singles, the Lost & Found Radio show episodes, and playlists from more participating songwriters.
“I’m so thrilled to be a part of this initiative and host the companion radio show on Apple Music Country,” McKenna said in a statement. “Every songwriter has a catalog full of lost songs. It’s exciting that Apple is bringing these almost hits to life and giving some space to these writers, and the stories behind these songs.”
“At Apple Music, we are passionate about celebrating and championing artists and creators,” said Kelleigh Bannen, Apple Music Country’s host. “From advocating for the songwriters, to highlighting the enormous wealth of untapped music, Lost & Found is emblematic of what we do every day, not just here in Nashville, but worldwide. We’re so excited to continue marching towards that mission and look forward to inviting incredible artists to partner with us in unique ways like this.”
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