While Moncler isn’t really a brand that comes to mind when you think of quiet luxury, over the past couple of years they’ve pared back on the eye-catching graphics and head-turning designs in favour of clean, logo-less pieces that make a statement by being understated.
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10 | Ralph Lauren
Ralph Lauren is a classic, all-American brand that’s known for its ultra preppy designs. Unlike its lifestyle-oriented cousin, Polo Ralph Lauren, it’s all about the finest knitwear and fleece jackets that Logan Roy is certainly a big fan of.
Ralph Lauren’s duffle bag game is also on another level, so if you need to get massive wads of dough from Point A to Point B and still look timeless while doing so, give Ralph a call.
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11 | The Row
Let’s face it: when Mary-Kate and Ashley Olsen first introduced The Row back in 2005, nobody really had high hopes for the label. The graveyard for celebrity clothing companies is very vast, and very deep, but against all odds, the Olsen twins proved everyone wrong.
In the beginning, the quiet luxury brand was challenged to make the perfect T-shirt. This single piece eventually expanded into seasonal collections and runway showcases, and in 2011, The Row officially made its foray into the menswear space, and nothing in the world has been the same since.
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12 | Tom Ford
Tom Ford is always seen with a pair of oversized sunglasses and an impeccably tailored suit, so you just know that his namesake label caters for some seriously stylish dudes. In fact, Ford himself describes his typical customer as “international, cultured, well traveled, and possessing disposable income.” So basically, Kendall Roy.
If you’re looking for a backpack that’s made to last or ribbed jumpers that’ll keep you nice and cosy, think Tom Ford.
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13 | Uniqlo
If you’re a big fan of the quiet luxury trend but you’re ballin’ on a budget, Uniqlo has got your back. While the materials and fabrics used throughout their collections might not be as futuristic or innovative as the ones from the other names in this article, you’ll still get a similar vibe just at a fraction of the price.
Think down jackets, short-sleeve shirts, and chinos. You’ll look a million dollars without having to pay a million dollars. Not even close.
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14 | Wooyoungmi
Quiet luxury is certainly nothing new in the West, but it’s a trend that’s only starting to break through to the East, and Wooyoungmi is leading the charge. Founded in 2002 in Paris, the androgynous brand is known for combining classic tailoring with South Korean sensibilities and traditions.
Painted in a series of muted shades, each piece is a statement of balance and harmony, equipped with subtle detailing and innovative fabrics that finely straddle the line between form and function. Wooyoungmi isn’t ridiculously expensive either, making the aesthetic even more accessible.
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15 | Zegna
The concept of quiet luxury seems like a new phenomenon, but Ermenegildo Zegna’s eponymous brand has actually been doing it since 1910. Unlike most companies in this space where design, production, and manufacturing are all over the place, Zegna’s vertically integrated approach (which they dub “sheep-to-shop”) means it has ownership over its entire supply chain.
This includes the Achill wool farm that they acquired in Australia, which eventually led to the 12milmil12 collection in 2019. If you’re not familiar with this range, it’s basically HQ for some of the priciest quiet luxury pieces ever. Think $2,000 baseball caps, $6,500 joggers, and $10,000 trench coats.
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