For the average golfer winning a competition usually means taking anything from bragging rights, to a gift card or maybe a couple grand. But not so on the PGA TOUR. For the Charles Schwab Challenge which will be played later this month in Fort Worth, Texas, in addition to the $1.5 million USD check, the winner will drive away in a custom 1973 Ford Bronco.
Car enthusiasts will know that the Broncos from the early 70s are highly prized, normally costing somewhere in the $100,000 to $150,000 USD range. Don’t let the outside of the truck fool you though, because this custom edition has been outfitted with a number of modern updates. Charles Schwab worked with a customizer who specializes in classic Ford Broncos, and the first feature to note is the 465 horsepower, Ford 2023 Gen 3 Coyote 5.0L engine and the 10-speed automatic transmission which has been paired to the push-button four-wheel drive system.
Meanwhile, inside the truck passengers will notice the custom machined door handles, mirrors and knobs; and upholstery stitched with Scottish tartan, the same kind that will be worn by the champion on Sunday. The front grille has the Ford logo replaced with the word Schwab in the same font, and a similar switch of branding is seen on the car’s tail end. Lastly, the wheels are wrapped with all-terrain BFGoodrich tires.
Take a look through the gallery to see all the details brought to life.
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