Your next great look might be waiting for you at a luxury resort as more and more hotel properties form partnerships with fashion brands to offer style exclusives to guests. At the Four Seasons Houston guests of the hotel are invited to raid the couture closet supplied by Vivrelle, or visit the W Fort Lauderdale and customize a look with spray paint artists. Below are some of the most interesting fashion-forward experiences for 2023.
Four Seasons Houston & Vivrelle Closet Partnership
The ultimate accessory closet is free to raid with a stay at Four Seasons Houston…guests at the hotel will have access to high-end accessories via Vivrelle’s one-of-a-kind closet stuffed with thousands of couture and luxury accessories (they compare it to a courtesy car), but essentially the Vivrelle closet lends guests everything from a Fendi or Chanel handbag to an Hermes cuff or Dior necklace. They are also offering Vivrelle members (membership runs $99 a month) preferred booking rates at the hotel.
Rosewood Le Guanahani St. Barth & Adriana Degreas
This spring, Rosewood Le Guanahani St. Barth debuts an exclusive collaboration with luxury beachwear designer Adriana Degreas. Degreas created two limited-edition swimsuits exclusively for Le Guanahani—infusing her chic Brazilian style into a bikini and a one-piece that feature her signature innovative designs with a retro twist. Guests can visit her pop-up boutique on site at the hotel, where the two exclusive designs can only be found.
MC Hotel’s Movers and Makers
Located in Montclair NJ, MC Hotel, an Autograph Collection Hotel, recently launched “Movers and Makers at MC,” a new rooftop event and pop-up series featuring intimate conversations with leading creators in the region – including the area’s leading fashion designers. A newly formed partnership between the hotel and celebrity designer and founder of Everrything Rrouge, Melody Asherman, will feature an intimate speaking engagement and live model pop-up fashion show. Consult the property’s website for more scheduled fashion events.
Four Seasons New Orleans & Couture Costume Closet
The hotel’s new Couture Costume Closet, which launched during Mardi Gras season, is an offering that works in partnership with local fashion designer and New Orleans native, Ellen Macomber. Guests can order artisan couture directly to their rooms and the pieces in the Closet have been hand-crafted by Ellen, and are available for purchase now through the end of Jazz Fest on May 7, 2023. If you still want the Mardi Gras look, private headdress workshops and costume styling are available by advance request.
W Fort Lauderdale & Spray Paint Fashion
The W’s “Sprayed in Style” program brings Graffiti style artist like @danielasvart or @aovibez to the hotel to customize any fashion item with their wild, colorful abstract designs, instantly creating a one-of-a-kind ready-to-wear art piece. The hotel teamed up with local arts program, ArtServe, to launch the new “Sprayed in Style” experience, which is exclusive to those who book an oceanfront suite. Bring out the shoes, jackets, hats, purses – you name it, they spray it. Sit back, relax, and watch the artists work their magic.
Sofitel Rome Villa Borghese & Italian Fashion Immersion
This Five star Rome hotel offers the Bellissima Experience, a fashion immersion featuring a private wardrobe curated by Italian fashion influencer Selvaggia Capizzi. You can also request custom jewelry, and a celebrity hair and makeup artist to help put together an amazing look for a special night out. Suite accommodations and VIP transportation from Rome Airport are included in the 5-night offering. Capizzi will also take guests to and curate unique experiences at historical boutiques like Bottega Veneta, Fendi, Marni, and Margiela as well as new hot spots in the center of the city. Also included in the package is a private jewelry experience at the Italian family-owned atelier Cazzaniga studio off the famed Piazza del Popolo.
Hotel Fraye Nashville & Digital Closet
Hotel Fraye offers guests a curated shopping experience prior to their arrival with their exclusive digital closet, launched in partnership with local stylist and designer rental destination The Showroom. You’ll find everything from casual stylish looks to black-tie and Daniel Diamond-esque denim. Access to the closet is offered through the Dressed to the Fraye room package which includes complimentary valet parking, an in-room bottle of champagne and closet filled with their Showroom selections upon arrival.
