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Toteme is expanding in Asia. Next stop? South Korea – Vogue Business

Toteme is expanding in Asia. Next stop? South Korea - Vogue Business

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Toteme, the fast-growing Swedish label founded by online fashion personality Elin Kling and former art director Karl Lindman, is angling for growth in Asia. The brand, an over €100 million business with stores in Stockholm, New York and Shanghai, has opened its first two stores in Seoul, South Korea — both in the upscale districts of Gangnam.

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