It is no surprise that Twitter has been strapped for cash since Elon Musk confirmed that he would resign as CEO as soon as he finds a replacement. In order to combat this, Musk has introduced a new payment method where companies and brands will have to pay $1000 USD monthly just to get verified on Twitter.
Twitter is not only asking organizations to pay $1000 USD a month, but an additional $50 USD/month for each of its affiliated sub-accounts to keep its “gold check-mark verification badges,” which the tech giant introduced last December. Replacing the blue check-marks with gold ones for businesses, The Information confirmed the changes are “being finalized and could still change.”
The new pricing range falls under the new “Twitter Blue for Business” services. With the new verification process, customers can link affiliated individuals, businesses and brands which will be receiving a small badge of their parent company’s profile picture next to its checkmarks. Musk has said that within the next few months, Twitter will be discontinuing all legacy verified checkmarks.
Since taking over Twitter, Musk has amassed a debt of $12.5 billion USD in debt amidst reducing Twitter’s employees by 80%. Last Friday, Musk announced that Twitter would be sharing its ad revenues with creators for “ads that appear in their reply threads” starting on February 3. Individuals who want to keep their Twitter verification will have to pay $8 USD/month for keeping the blue checkmark for the web and $11 USD/month for Apple’s iOS.
To be eligible, the account must be a subscriber to Twitter Blue Verified
— Elon Musk (@elonmusk) February 3, 2023
Twitter is reportedly emailing businesses offering gold check mark verification for $1000 PER MONTH!
And affiliate account verification for $50 each per month pic.twitter.com/hohTPKLKdi
— Matt Navarra (@MattNavarra) February 3, 2023
In other tech news, Meta has reported a loss of $4.3 billion USD in its metaverse division in Q4 2022.
