Up until a few years ago there was a major misconception that good quality skincare products had to be expensive. Some skincare experts say that expensive products are pricey for a reason, whereas others swear by the affordable dupes of skincare classics.
The thing is, if you know a thing or two about product development, you’ll know expensive really doesn’t always equal effective. Often the factors that bump up product prices are things like marketing and distribution costs, clinical trials for new ingredients, fancy packaging, and long ingredient lists. This means that if a brand is prepared to cut down on a few of these costs – for example using minimal packaging, keeping ingredient lists small, and using ingredients that have already been tested, they can offer up more affordable products to you, the customer.
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