El Fantasma and Fuerza Regida are set to kick off Tecate’s new monthly virtual concert series and community fundraiser “El Patio Tecate” on August 21, Billboard can exclusively announce.
“El Patio Tecate” concerts, part of Tecate’s “Mexico is in Us” campaign, will take place from August through December with each event highlighting a different sub-genre of Latin music while offering fans a reimagined festival-going experience featuring a multi-cam and immersive livestream concert supporting both Mexican-American arts and culture.
Filmed near downtown Los Angeles, the first concert live stream will focus on regional Mexican and cumbia, and will also feature Mexican-American DJs.
“Our team couldn’t be more excited to finally unveil Tecate’s new virtual concert series that will soon provide both music-lovers and beer-drinkers across the country with access to some of today’s hottest Latin artists. These livestreams will look to offer fans a high dose of interactive entertainment in celebration of Mexican-American culture and music,” said Belen Pamukoff, Tecate brand director.
“The maverick spirit that lives in each of these talented music artists will be on full display allowing viewers at home to not only feel inspired, but to be their true authentic selves while embracing their own diversity,” she added.
Tecate’s designated charity partner for the campaign is the Latino-led non-profit No Us Without You helping immigrants within the local Los Angeles culinary community.
According to a press release, the charity is now feeding over 1,000 families per week providing food security to the most disenfranchised hospitality workers affected by the COVID-19 pandemic and 100 percent of the funds raised via direct donations before and after each concert will go directly to the No Us Without You.
The first concert kicks off Aug. 21 at 8:00 p.m. ET across Tecate’s official YouTube channel, Twitter page and online at tecatebeer.com/elpatiotecate.
