Amazon Music will expand its ad-free offering for Prime members from 2 million songs to more than 100 million songs, the company announced on Tuesday (November 1). There is one caveat, however: Prime members can only listen on shuffle, unless they upgrade to Amazon Music Unlimited.
Along with the increased access to music, Amazon announced that Prime members will also have access to a wide-selection of ad-free podcasts, plus a newly launched Podcast Previews feature that lets listeners easily test snippets of episodes to see if they like them.
“When Amazon Music first launched for Prime members, we offered an ad-free catalog of 2 million songs, which was completely unique for music streaming at the time,” Steve Boom, vp of Amazon Music, said in a statement. “We continue… to bring even more entertainment to Prime members, on top of the convenience and value they already enjoy. We can’t wait for members to experience not only a massively expanded catalog of songs, but also the largest selection of ad-free top podcasts anywhere, at no additional cost to their membership.”
This expansion follows the news from April that Amazon Music Unlimited raised its price for Prime subscribers from $7.99 per month to $8.99 (or from $79 per year to $89) and similarly upped the cost of its single-device plan (for Amazon’s Echo and Fire TV devices) from $3.99 to $4.99 per month. Other prominent streaming services recently took similar steps, with YouTube’s Premium Family plan — which includes its music subscription service — jumping from $17.99 to $22.99 per month, and Apple Music individual plans climbing from $9.99 to $10.99.
Amazon launched Prime Music with over one million songs, primarily catalog material, in 2014. Two years later, the company rolled out a multi-tiered offering, Amazon Music Unlimited, with many more titles.
“From our perspective, with Prime we helped push the music industry away from the one-size-fits all approach to music streaming, and to go after different customer segments,” Boom told Billboard at the time. “We’re going to grow the market [and add] new customers to streaming with a great way to get into streaming with really low friction.”
In 2020, Amazon said it had “more than 55 million” subscribers across its various listening tiers.
[flexi-common-toolbar] [flexi-form class=”flexi_form_style” title=”Submit to Flexi” name=”my_form” ajax=”true”][flexi-form-tag type=”post_title” class=”fl-input” title=”Title” value=”” required=”true”][flexi-form-tag type=”category” title=”Select category”][flexi-form-tag type=”tag” title=”Insert tag”][flexi-form-tag type=”article” class=”fl-textarea” title=”Description” ][flexi-form-tag type=”file” title=”Select file” required=”true”][flexi-form-tag type=”submit” name=”submit” value=”Submit Now”] [/flexi-form]
Tagged: Amazon, Amazon Music, Amazon Music Unlimited, business, entertainment blog, music blog, Streaming