As a beauty editor, there are lots of different brands that land on my desk. The truth is, these days there are just so many new beauty launches to keep up with. It seems like there is a new celebrity skincare/makeup/fragrance launch every week, and that’s on top of the many pre-existing beauty brands who are already offer so many options. It can be a real minefield to navigate what products your skin needs, how to build a skincare routine and what products are actually worth the money. After all, there is nothing more infuriating than throwing your hard-earned money at an over-hyped or expensive product that ends up not fulfilling its promises.
However, there’s a little-known beauty industry secret that you might not know about. Typically, when you see a new beauty product launch, the price tag won’t just factor in the formula within its packaging. Take a moisturiser that retails for £130 for example. It won’t actually cost that amount to produce in the factory. A cut will be factored in to go to marketing the product via advertisements, a cut might go to a celebrity ambassador, a cut for the retailer’s margins, and the list goes on. That moisturiser might only cost £10 to produce, but the retail price will be bumped up from the middlemen involved in between bringing it from the factory and into the store.
Tagged: skin