“Look at an image — any image. What do you see?”
More than just a workshop, Ill-Studio has devised a formula that you can use in every situation imaginable.
“It worked like this: we gave them five images which they had to break down into an equation of different ingredients. It can be two, three, ten. If I give you an image, you might say, ‘I see Napoli, Mickey Mouse, or something from my youth.’ There are so many different layers of perception in that one image — whether it is visual perception, emotions, memories. That was the goal of this exercise.”
Subreville began to showcase the exercise further by showing the kids a picture from a Comme des Garçons show. “One kid saw Siamese twins, an old monument, and a google map image. (Pointing to one image), that I get, that I don’t. But that is what is cool about it. A lot of them picked some very random images, like someone saw dominoes, a Palestinian football game and blood cells.”
At the core of the equation is a “way of thinking that helps you classify and organize your thoughts.” With the overload of information in the present-day, that’s not as easy as it sounds. “I see kids now being able to put the best mood board together in ten minutes. But once you have to do something with it, they get lost, because they forgot how to organize this information in their head. So this formula helps you establish an almost mathematical way of looking at things. It’s very helpful, we do this for every project.”
Try it for yourself. Look at an image — any image. What do you see? Create a new folder on your comp or phone and describe it in the form of an image you perceive. There’s no right or wrong answer, but for the purposes of the comments section, be chill.
“If you break the project down into a formula into say two or three images, then it becomes interesting, because out of 500 images, only two or three of them fit within this formula. Then you’ll be able to say, ‘I love that image, but not for this project.’”
But before you can get to that point, take the images you’ve compiled and describe your perception in a few words. “I want this project to sound like this, provoke that emotion, to look and feel that way. Once you establish this thing, then it’s very easy to connect images. The other way around doesn’t really work.”
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wazup.