“I think it’s really about what’s important to you and what speaks to you.”
How do you approach your curation?
Instagram has been a huge part of curation and connections. Social media has empowered and enabled people to connect like never before. But as much as you know, there’s so many amazing publications out there, like Archivio from Italy, which makes me think, ‘maybe I should check out this online archive of things.’
Recently we did a project with the Cleveland Cavaliers and I got on eBay and bought a bunch of vintage Cavs media guides.
So it’s online auctions, used bookstores, Instagram and various music and retail stores around the world. When I used to make playlists for Apple, I’d always have my sources to check — these certain DJs and radio stations — what do they play? Record stores in Tokyo and Amsterdam have great selectors, what are they highlighting?
In a similar vein in how you source a playlist, I took that formula and applied it to FRANCHISE.
Your wife is just as much a part of that process of curation. Can you talk on that dynamic?
She is my best and most grounded critic and observer. I trust her taste in opinion more than anyones. She’s a busy person, always on calls, but it’s always great to get her eyes on things. She comes from an art background — she went to Otis and is an amazing designer. She currently has a passion for pottery and it really was our connection through music and books.
What is your advice for an aspiring art collector?
For a collector of anything, you just have to acquire items that speak to you for one reason or another. If it’s you’re building out a record collection, if it’s you’re building artwork, if you’re building a shoe collection, or apparel collection, is really pieces that are true to you, and that you feel will last throughout time with you.
I think as you’re collecting, it’s it’s a learning process that you’re on, and there’s no right answer. I think it’s really about what’s important to you and what speaks to you.
I feel like the art world is getting so much more interesting and more diverse. There’s a lot of amazing retail spots that are showing incredible work.
Who are the first exhibiting artists at the new space?
And then doing a group show as well later this year. It’s definitely gonna have traditional art, but then also looking at some interesting ephemera collectors, and trying to lock in things that are, you know, true to the basketball world that you wouldn’t expect to see at an art gallery. Have some really fun things in the works.
Photographs by Nick Llanton, ©HypeArt
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wazup.