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Fluffy Supermodel Hair Is Having a Moment—Here’s How to Create It

Fluffy Supermodel Hair Is Having a Moment—Here’s How to Create It

You only have to open Instagram or TikTok to notice that one particular hair trend is totally taking off right now. Fluffy hair is making a major comeback, and we’re here for it. But what exactly is fluffy hair? Clueless‘s Alicia Silvertone is perhaps one of the most well-known poster girls for the trend, and we’re also looking back to ’90s supermodels such as Cindy Crawford and Claudia Schiffer for their bouncy runway blowouts. It is characterised by lots of rounded layers, volume, flicked-under ends and lengths that have a springy bounce. The finish is less glossy than Hollywood waves yet more “done” than beach waves. Think more of a focus on texture and volume. And with influencers such as Matilda Djerf taking on the trend and innovations such as the Dyson AirWrap paving the way for the look to be created at home, the ’90s fluffy blowout look is one of the biggest trends right now—and hairstylists agree.

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