You all know we’re suckers for a pretty dress here at Who What Wear. If there’s any excuse to don our favourite style and flounce about, we’re very much there for it. Even for us fashion editors, it’s so easy to get stuck in a jeans-and-knit or -blazer rut, especially here in the UK where the weather can be summer one morning and rainy by the afternoon. But once you take a leap and pull out a dress from your wardrobe again, you realise just how easy they are to wear, let alone how good they make you feel. In these times when we’re all in need of a little mood booster, and a leg-up out of our tracksuits, there’s really nothing like picking an extra dress for your daily outfit.
Dresses are consistently our most-clicked-on articles and products, so we know just how much you love them too. It’s one of the things we get asked for most often. Where can I buy a great floral midi dress, the perfect throw-on style, or the best investment piece to suit every occasion and wear again and again? Maybe it’s what dresses go with boots or which designers are our under-the-radar go-tos. One brand that always creates beautiful dresses is Zimmermann.
