And while shopping for beauty has always been difficult, over the past few years, things became even trickier. The pandemic closed physical retailers (some for good) and online shopping now reigns supreme. The trouble with this is that the success of our beauty choices relies heavily on in-person interactions. Without physical stores, we can’t test products before we buy them and there’s no salesperson on hand to call on for advice. Instead, we blindly click add to basket and keep our fingers crossed until it arrives.
I’ll be honest, I used to hate shopping for beauty online. Brands simply weren’t providing adequate resources to ensure we, the customer, were making the right decision and refused to be any more lenient when it came to refunds. On top of that, even as a beauty editor, I struggled to find legitimate reviews and insights. (Always keep an eye out for ‘sponsored reviews’ on websites—those ones are always biased.)
But I’m pleased to admit that in recent months, I’ve found my online beauty shopping groove. A whole bunch of tools have come onto my radar that make shopping online a total breeze. Don’t believe me? Keeping scrolling for the 7 tips that will teach you how to successfully shop for beauty products online.
Tagged: skin