The TikTok-to-charts pipeline yields another success story as JNR Choi and Sam Tompkins‘ “To the Moon!” breaks into the top 10 of Billboard‘s Hot R&B/Hip-Hop Songs chart. The collaboration rises from No. 12 to No. 10 on the list dated April 16 as the song reaches new highs in radio airplay.
“Moon” surfaced on TikTok beginning last August. The drill single’s origins are double-layered: It samples Sam Tompkins’ cover of Bruno Mars‘ 2010 release “Talking to the Moon” – a situation that temporarily led to its removal from streaming services, as JNR Choi detailed in his Billboard Chartbreaker profile earlier this month.
JNR Choi and Tompkins each earn their first top 10 with their first entry on Hot R&B/Hip-Hop Songs. Notably, Mars, credited as a songwriter on “Moon,” collects his 10th top 10 on the chart in that role, and the first of the lot on which he’s not a credited artist.
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Despite its origins on TikTok (whose totals do not currently contribute to Billboard rankings), the latest chart placements for “Moon” owe much to its acceptance at radio, which aligns with JNR Choi’s signing to Epic Records in March. “Moon” surges 11-6 on the R&B/Hip-Hop Airplay chart, up 47% to 12.7 million in audience in the week ending April 10, according to Luminate, formerly MRC Data. The gain (of 4.1 million) easily secures the song Greatest Gainer honors for the biggest increase among the radio survey’s 50 titles.
On Rap Airplay, “Moon!” pushes 5-2 with a 44% audience increase and likewise nabs Greatest Gainer kudos. Rhythmic Airplay shows a similar pattern, with “Moon!” cracking the top 10 for the first time (12-8) with a 28% gain in weekly plays at the radio format in the week ending April 10. Plus, the collaboration makes its debut on Pop Airplay at No. 39. The influx of airplay from multiple radio formats also prompts the song’s arrival on the all-genre Radio Songs chart, also at No. 39 (18.4 million, up 40%).
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The song’s chart moves aren’t all from radio, however. “Moon” also made its entrance on streaming charts a week earlier, at No. 15 on Rap Streaming Songs, No. 20 on R&B/Hip-Hop Streaming Songs and No. 48 on the all-genre Streaming Songs list.
Elsewhere, “Moon” ranks at its No. 8 best on Hot Rap Songs for a second straight week. On the all-genre Billboard Hot 100, the song ascends to the chart’s top half with a 54-50 jump.
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Tagged: bbcharts, Bruno Mars, Chart Beat, entertainment blog, Hip-Hop, music, music blog, Rap