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I Think This Little-Known Label Creates the Coolest Dresses

I Think This Little-Known Label Creates the Coolest Dresses

It’s been spotted on the likes of Lucy Williams, Bettina Looney and Monikh Dale (to name a few) and you can bet it will be making more appearances on the most stylish Instagram feeds this summer. I invested in the yellow version last year and I can personally vouch for the incredible quality. I wore it to every one of the five weddings I attended, as well as on holidays and during summer in the city with chunky sandals and I plan on doing the same this year. Not only does it make me feel great but the compliments it receives proves what an impact a simple style can make.

Launched in 2019, it’s clear that Tove has captured the attention of the fashion set already and we are hardly surprised. The brainchild of Topshop alumni Camille Perry and Holly Wright, the designers clearly have a knack for knowing what will resonate with customers. All of the brand’s modern, contemporary designs feel exciting yet approachable, with quality and craftsmanship to last for seasons to come. 

This year, the whole collection from the brand looks set be a hit, but the new Sirena dress in particular— a similar but fresh take on the Ceres shape— has some serious potential to become the most covetable style of the summer.

Keep scrolling to see how the style set are wearing Tove, then shop your favourite pieces for spring. 

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