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I’m a Makeup Artist, and This Is the Skin-Loving Foundation I Now Swear By

I’m a Makeup Artist, and This Is the Skin-Loving Foundation I Now Swear By

Kelly Dawn before applying Clinique Even Better™ Clinical Serum Foundation.

Prep is key to achieving a professional-looking finish to your foundation, and Dawn always recommends doing this with skincare products. Luckily, the Clinique Even Better Clinical™ Serum Foundation SPF 20 is enriched with skin-smoothing salicylic acid, vitamin C to even tone and SPF 20, which will help to streamline and simplify your routine.

For Dawn, the true magic of this foundation lies in its versatility, and she has plenty of advice on how to tailor the coverage to achieve a personalised, professional-looking finish. “The formula is very opaque, so a little goes a long way. You can use half a pump and just blend it over the areas where you want it for a lightweight look, while a full pump will give you fuller coverage,” she explains.

And the key to achieving your most natural-looking skin? “Select a shade that is perfectly matched to your complexion so that you only need to apply the foundation to the areas where you need it,” Dawn advises. “I have quite clear skin on my forehead, but acne scarring on my cheeks and jawline, so I apply little—or no—foundation to my forehead and build up the coverage on those other areas.”

While you can always visit a Clinique counter to enjoy a personalised consultation to find your perfect shade (there are 42 available), it’s worth noting there’s a brilliant virtual try-on tool on the website. What’s more, there’s also the option to arrange a bespoke virtual consultation, too, meaning you can find a shade that suits you, without having to leave the house.

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