Legendary footwear brand Converse has teamed up with Snapchat, launching a Bitmoji capsule collection.
To help introduce Snap’s latest “outfit sharing” feature in the app, Converse has supplied the company with several fashion wardrobe options for users to choose from. The digital capsule includes multiple colorways of Converse’s Chuck Taylor All-Stars, chevron tees, shorts and hoodies.
And adding an IRL element to its digital partnership, Converse will also release physical pairs of its new “Lugged 2.0” shoe so that Snapchatters can truly resemble their Bitmoji icons.
As users dress and style their Bitmoji characters, they will also have the capability of sharing their digitally styled looks with friends – in the Snap or Bitmoji apps – as part of a new Snap feature. The new feature is available on all iOS devices, with an Android rollout coming soon.
The new Converse x Bitmoji digital capsule collection is currently available across Snap and Bitmoji, and the physical “Lugged 2.0” Converse shoes will be available on March 29.
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