When I was growing up the Next catalogue was a source of great excitement. I would spend hours leafing through the kids’ fashion section and relishing the many outfit possibilities that were presented to me on its colourful pages. In all honesty, I haven’t given the brand much consideration over the last decade, as I often found that the stock in-stores never really spoke to me. Yet, 2020 seems to be challenging my preconceptions of Next, as I’ve spotted a few of their designs on Instagram looking undeniably cool.
