If you feel as though Instagram is giving you deja vu with everyone wearing similar outfits, you’re not alone. We can’t stop seeing puffer coats, striped jumpers, knit vests and fleecy teddy jackets on repeat. And do you know what we’ve also noticed? It’s three brands in particular that all of these cult items are coming from, and that’s Totême, Arket and Frankie Shop.
With minimalist, classic and effortless pieces in common, it’s no surprise our fashion friends are looking to them all to enhance their winter wardrobes. But they’re also all known for creating a stampede from loyal fans who have the magic power to make certain pieces (looking at you Totême teddy coat), sell out almost immediately. Totême’s quilted coat caused such a stir in 2020 when it sold out, people were paying above the odds to get it on Depop. Then there’s Frankie Shop’s oversized quilted jacket that’s had more air time than The Kardashian’s over on the ‘gram. And do we even need to mention how much everyone is obsessed with Arket’s blazer collection?
There’s strong competition to snap up the best bits from Totême, Arket and Frankie Shop, but we’ve made it easier with an edit of the most sought after coats, jumpers, trousers and everything in-between.
wazup.