There are many fashion categories that have benefitted from the pandemic. Loungewear became worth the investment and will still have a place in our day-to-day wardrobes, even as we start to ease out of the darkness. Chunky, sensible shoes and boots—think Tevas, Birkenstocks and even wellies—have been the footwear we gravitate towards on the regular, and there’s probably no going back. But with all fashion movements and those more obvious macrotrends comes the flip side. Maybe as a light relief from (or a fight against) our new armoury of ultra-comforting pieces, there has been a steep rise in revealing body-con looks.
Perhaps none have been quite as “viral” as the vibrant, swirly, cut-out, barely-there dresses of Farai London, a brand that was born during the first wave of the pandemic and has proceeded to gather stockists, celebrity fans and influencer devotees at a staggering pace. Already popular on social media, the label—whose confident, skimpy garms are almost instantly recognisable—saw a peak moment after Kylie Jenner wore the signature Gaia dress, and that was only in the first month of business during the summer of 2020. According to Teen Vogue, this particular style became a popular choice for birthday girls the globe over, which makes sense. If you can’t wear the most look-at-me outfit to your own birthday, then what’s the point?
