Back in November, we gave a shout-out to all our readers to find out exactly what it was that you wanted to read. An overwhelming number of you asked to hear more about the independent fashion brands that needed our extra support in the midst of the pandemic. Well, we would expect nothing less, and of course, we were more than happy to oblige. While restrictions are starting to ease, we believe it is more important than ever to continue supporting these brands. It’ll be a long road to recovery, but it’s a cause we’re ready to fight for.
We are self-confessed small-brand obsessives here at Who What Wear, and there’s nothing we love more than to champion those labels that are doing exciting things in the industry, whether it’s dedicating themselves to fairer wages or creating garments out of upcycled fabrics. Really, we’re spoilt for choice, but we’ve put our heads together and come up with six names. From MaisonCléo’s puffed-sleeve appeal to Benjamin Fox’s vintage-inspired frocks, scroll down to see and shop the small brands you need to know about.
